Who We Really Are
The people behind Thailand's most practical budget negotiation training — and why we started this journey in the first place
Our Story Unfolds
Starting From Frustration
We began because corporate budget meetings were disasters. Watching talented people get steamrolled during financial discussions, seeing good projects die from poor negotiation — it was maddening. Two former finance directors decided enough was enough.
First Real Breakthroughs
Our pilot program with a mid-sized Bangkok company showed something interesting. When people learned specific negotiation techniques instead of generic "communication skills," their budget approval rates jumped 40%. We knew we were onto something concrete.
Expanding Across Industries
Word spread through professional networks. Manufacturing companies, tech startups, traditional Thai businesses — all facing the same budget negotiation challenges. We adapted our methods for different organizational cultures while keeping the core principles intact.
Focused on What Works
Today we concentrate on what actually moves the needle — practical techniques that work in real conference rooms with real stakeholders. Less theory, more tactical skills that people use the following Monday.
Built From Real Experience
Every technique we teach comes from situations we've actually navigated — not from textbooks or theoretical frameworks
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Fifteen years combined experience in corporate budget processes across Thai and international companies
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Direct involvement in budget negotiations worth over 2 billion baht — we understand what's actually at stake
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Worked with family businesses, multinationals, and government agencies — each with completely different negotiation cultures
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Specialized focus on the unique dynamics of Thai business relationships and hierarchical decision-making
How We Actually Think About This Work
Budget negotiations aren't about being the smartest person in the room. They're about understanding what everyone needs and finding pathways that work for the organization.
We've sat through too many training sessions that focus on "winning" negotiations. That's backward thinking. The goal is getting resources allocated effectively so projects succeed and businesses grow.
"The best budget negotiators we know aren't the most aggressive or the most charismatic. They're the ones who consistently get their projects funded because they understand how decisions actually get made."
Our approach centers on practical psychology and organizational behavior. When you understand why budget holders say yes or no, you can structure requests that align with how people actually think about resource allocation.
The People Behind the Training
Meet the team that developed these methods through years of real-world budget battles
Kaelen Thornwood
Former finance director at three different companies. Spent years wondering why smart people consistently failed at budget meetings, then figured out what was missing. Now teaches the specific skills that actually work.
Zelda Nightingale
Twenty years navigating Thai corporate culture and international business practices. Specializes in helping people adapt negotiation strategies to different organizational environments and relationship dynamics.
Practical Over Perfect
We'd rather teach something that works in most situations than something theoretically perfect that falls apart under pressure.
Honest About Limitations
Not every budget request should be approved. We focus on helping people make stronger cases for projects that genuinely deserve funding.
Respect for Relationships
Aggressive negotiation tactics might work once, but they damage long-term working relationships. We teach approaches that build credibility over time.
Focus on Implementation
Training only matters if people actually use it. We design programs around skills that participants will apply immediately, not concepts they'll forget.
Ready to Learn These Techniques?
Our next intensive training program starts September 2025. We work with small groups to ensure everyone gets individual attention and practical feedback.
Schedule a Conversation